IENG 353

Course Objectives

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Mail S. Kellogg


Business Ownership

  1. Be able to describe the following forms of business ownership and give advantages and disadvantages of each
    • Sole Proprietor
    • Limited Liability Partnership
    • S-Corporation
    • Corporation

Sources of Capital

  1. Be able to list the funding stages, the sources of funding might be available for each stage, and the advantages/disadvantages of each.
  2. Know what is meant by bootstrapping and be able to list the advantages and disadvantages of this form of financing.
  3. Be able to describe what is meant by angel investors and be able to list their criteria for investing in new enterprises.
  4. Know the investment requirements for a venture capitalist.
  5. Be able to list/describe the functions of a venture capitalist.  
  6. Given appropriate sales and cash flow projections, be able to do a valuation analysis.
  7. Know the 5 C's for debt equity financing.
  8. Be able to describe what is meant by financial leverage in debt equity financing.
  9. Be able to list the advantages/disadvantages for an IPO.  

 Intellectual Property

  1. Be able to describe the protection rights under 
    • Patents
    • Trademarks
    • Copyrights
    • Trade Secrets
  2. Know the differences between utility, design, and plant patents.