Course Schedule

IENG 354
Marketing Technology Innovations

a Kellogg
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Mail S. Kellogg

Date Topic Notes Assign/Case
Nov 7-11 Identifying Opportunity ID Opportunity  
11 Veterans Day    
14-18 Innovation Timing Innovate Timing Extreme Entrepreneurship
21-22 Marketing Plan Market Plan  
Nov 23-27 Thanksgiving    
Nov 28-Dec 2 Competitive Advantage Competitive Adv.  
Dec 5-6 Open    
Dec 8-14  Market Plan Due    

                        Cases & Sample Plans available on Supplemental page

                        Business Plan Pro & Market Plan Pro available in IE Student Project Office